As week one comes to a close, I am pleased with my groups’ progress. Today, I went to the archive to search for ads in any of the major Ursinus written works. I ended up focusing mainly on the Ursinus Weekly’s of 1944-1945, and 1946-1947. The amount of ads between these two respective editions did not vary much; they both included half-page ads throughout each edition. However, the subject of the ads had an interesting pattern. Throughout the 1946-1947 volume, advertisements for Chesterfield Cigarettes, promoted by various athletes, celebrities, and actors, appeared at least once in nearly each weekly edition. The way Chesterfield advertised their cigarettes reminded me of how Wheatie’s advertise their cereal products, with athletic/celebrity endorsements.
When I looked through the 1944-45 volume, the number of ads didn’t change, however the subject did. I looked through 15 weekly editions, a little less than half of the volume, and nearly each ad related to the U.S.’s involvement in World War II. The largest and most frequent ad of this nature came from Bell Telephone Company, whose ads almost always urged readers, particularly during the holiday season, to stay off the phone lines unless absolutely necessary, in an effort to make room for many soldier-to-home long distance calls. This vast difference in ads from wartime to peacetime was an interesting surprise, as it signifies the importance of our predicament at the time.
Social media can be defined differently by each person who uses it. Its purpose, significance, and professional or social benefits vary depending on someone’s reason for utilizing its various platforms. In a professional sense, social media allows start-up companies multiple opportunities at marketing their products at virtually no cost. By the same token, social media allows older, more solidified companies to interact with their customers and followers, and advertise not only their products, but their more humane and humorous side. Over the past decade, social media has enhanced the business world and, as a result, tipped macroeconomics on its head.
Personally, social media has been a way to connect socially with my friends and family. Although I often post about my racing go-karts, which one could argue is a general form of advertisement, I never saw a purpose in making my social media footprint more professional. Across Instagram and Twitter, my followers are largely there for content that they know I’m subject to produce often–content about my racing, content about soccer, and anything else that makes me laugh. Changing that content pattern abruptly could result in a quick loss of interest with my followers; a concern which frequently sits on the minds of not only ordinary people, but businesses and executives with a social media footprint. The solution for someone trying to reverse their social media footprint, quite simply, is to start completely fresh with a new account. This is what I intend to do with my Bears Make History project. I think that putting all of my interesting discoveries and project advertising on a new account will draw in people who are not only interested in my project, but people generally connected to Ursinus.
For this assignment, I chose to concentrate on the Black Liberation 1969 Archive at Swarthmore College. I found that this project was especially easy to navigate and very informative. This project argues that students and alums of Swarthmore don’t know nearly enough about the sit-ins and occupations of campus buildings of the 60s and 70s that helped Swarthmore become a more culturally enriched school today. The audience that the project is searching for is students and alums of Swarthmore, and for them to learn more about the cultural diversity of their school and which events or actions tipped the cultural-acceptance iceberg. The part of this particular project I liked most was the interactive timeline. Here, I had a visual aid that chronologically documented the events in the 1960s and 70s that led to Swarthmore College becoming more diverse. The timeline is something I would definitely be interested in recreating for my own project in Bears Make History. A timeline for this sort of project allows the audience to quickly and effectively relate one event to another and analyze how much time passed between the two. The exhibits section was well done as well, as it too had an interactive edge. Exhibits that included charts and graphs were able to be analyzed when rolled over by the mouse, at which point, information specific to that point on the graph would be revealed. The strengths of this project are its ease of navigation, depth of information, and interactivity. The only weakness I can pick out is its occasional lack of overall color and character. The design is a bit bland and overly consistent, but this complaint is strictly aesthetic.
In my opinion, history is a number of things. Firstly, it is a written and/or remembered record of events that happened in the past. These events go back to the ancient times, before christ, to dinosaurs and the people that came after. History starts from the beginning and end yesterday, though yesterday is a relative term. Yesterday will always be yesterday and continue to be a continuous part of history. History is everything before today, and tomorrow it will be everything including and before today. History is constantly changing and becoming a new story as society continues to progress.
Secondly, history is what we use to learn from. We look back and remember how society’s or government’s actions took an effect on the world so they can change future actions. These mistakes change the future and as a whole, we benefit from history. We learn from our mistakes yesterday, last week, last year and a decade from now.
Lastly, history is a study. It is a course in which we utilize different ancient texts, materials, fossils and various other scripture to learn about the humans before us, the species before us as well as the way in which society progressed and was formed. How did the first plant grow? How did we get to America? How did we progress to a democracy and move away from dictatorship in America? How did we decide who our first president will be? All of these questions are answered through the study of history.
I had about 7 sentences written down and I hit something and it all went away. My name is Chase and this is for my blog for my Bears Make History course at Ursinus College! I have no idea if I am doing this correctly. I hope I am close to being on the right track.