Social media can be defined differently by each person who uses it. Its purpose, significance, and professional or social benefits vary depending on someone’s reason for utilizing its various platforms. In a professional sense, social media allows start-up companies multiple opportunities at marketing their products at virtually no cost. By the same token, social media allows older, more solidified companies to interact with their customers and followers, and advertise not only their products, but their more humane and humorous side. Over the past decade, social media has enhanced the business world and, as a result, tipped macroeconomics on its head.
Personally, social media has been a way to connect socially with my friends and family. Although I often post about my racing go-karts, which one could argue is a general form of advertisement, I never saw a purpose in making my social media footprint more professional. Across Instagram and Twitter, my followers are largely there for content that they know I’m subject to produce often–content about my racing, content about soccer, and anything else that makes me laugh. Changing that content pattern abruptly could result in a quick loss of interest with my followers; a concern which frequently sits on the minds of not only ordinary people, but businesses and executives with a social media footprint. The solution for someone trying to reverse their social media footprint, quite simply, is to start completely fresh with a new account. This is what I intend to do with my Bears Make History project. I think that putting all of my interesting discoveries and project advertising on a new account will draw in people who are not only interested in my project, but people generally connected to Ursinus.
Chase's Blog 